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OAKLAND, WI

our roots

A couple of small-town friends making cool merch that fit our laid-back Midwest lifestyle. Keep life simple.

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The short version Of us

A crew of average Wisconsin friends who love country music, milk, denim, cracking a cold one after a hard day's work, and anything with an engine. ​

​We don't know much about fashion, so simply put—we make things we like.

We hope you do too.

The Ranch Hands

42° 57' 5.1192'' N88° 58' 18.0732'' W

THE LONG VERSION OF US

It all started when Rich & Libby's house was pinned as a business—Rich’s Ranch—on Google (thanks, Ryan). What began as a prank quickly snowballed into something much bigger. Fake reviews, random photos, and unexpected business mail started rolling in.

We leaned into the chaos, and now Rich's Ranch is a National SnoCross team and a growing lifestyle brand built on a whole lot of humor, late nights in the shop, and a passion for doing what we love.

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Rich
 

denny
 

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